This is a short film that i created as part of my final major project for my uni project. It was made for the purpose as an advertising campaign for the sportswear brand 'PUMA'. I have chosen to celebrate the consumer and the dance community as this is something i do not see sportwear brands doing. I want to celebrate the greatness within each and everyone of us and that through such tools (the PUMA shoes in this case) we can tap into our full potential and 'Unleash Your Super' from within.