UNLEASH YOUR SUPER
This is a project which is for my final major project of my UAL BA (HONS) Fashion Illustration course. I have made a collection of visuals that encompasses a campaign I have made up called 'Unleash Your Super' which I have wanted to make intentionally for PUMA Clothing. The themes of which feature comic book and superhero references and visuals alongside the idea (spoken by Mick Cooper) of 'Motors'. How clothes have an ability to change our physical and psychological identity. I propose with this new PUMA shoe I have designed and marketing through this campaign of mine that this shoe can change the 'motors' of anyone of us to be 'Super'.
Unleash Your Super
Photographer:
Margherita Allievi
Assistant:
Aadi Chabukswar
Illustrations:
Adam Parslow
Unleash Your Super
Photographer:
Margherita Allievi
Assistant:
Aadi Chabukswar
Illustrations:
Adam Parslow
In these two images I have created in collaboration with artists: Margherita Allievi & Aadi Chabukswar. Are to showcase a blend of comical imagery with photography to communicate the themes of this project in an exciting way. The harmony of still imagery and illustration is very exciting to me and I personally feel that it is a fantastic way of creating very eye catching advertisements in the city.
Illustrated by: Adam Parslow
Software: Procreate
Here is a collection of illustrations I have created digitally for various billboard designs to be used for advertising. Many different characters with individual personalities and stories that work in harmony for this campaign. The power can be unleashed through the use of the product placement (the shoes) on everybody.
This is a short film I have created. I have chosen to celebrate the consumer and the dance community as this is something i do not see sportswear brands doing. I want to celebrate the greatness within each and everyone of us and that through such tools (the PUMA shoes in this case) we can tap into our full potential and 'Unleash Your Super' from within.
Credits
Director of Photography: Margherita Allievi
Assistants: Aadi Chabukswar
Dancer: Adam Parslow
Illustrated by:
Adam Parslow
Software: Procreate
Illustrated by:
Adam Parslow
Software: Procreate
Illustrated by:
Adam Parslow
Photography:
Robert Bye
This is a mock-up piece that I created to create a clear visual of what my advertisement campaign would look like if applied as a mural around the city of London.